IAN WHITTAKER
LATEST ARTICLES
23 Mar 2026
Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each
02 Mar 2026
Listed European broadcasters are priced as though decay is inevitable. However, it doesn't tell the full story, says media analyst Ian Whittaker.
30 Jul 2025
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
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